Rukshana Edwards

Rukshana ensures client success by aligning ETHORITY’s AI and digital transformation strategies with client objectives, enhancing value and impact. With a profound background in digital marketing and a history of leading high-stakes digital transformation projects, Rukshana is perfectly positioned to guide ETHORITY’s clientele through the intricacies of implementing ethical AI solutions.

Professional Journey:

  • Digital Marketing Leadership: Previously serving as Marketing Lead at corporations like Philips and Microsoft, Rukshana drove significant digital initiatives, enhancing Philips’ online presence and digital brand management within the healthcare sector. Her role involved crafting data-driven digital strategies, managing content marketing, CRM, and leveraging big data to inform marketing decisions.
  • Pioneering Digital Transformation: Rukshana’s extensive experience at Philips Healthcare included roles that spanned digital strategy management and execution across a variety of business groups, highlighting her ability to navigate complex digital landscapes and lead marketing transformations.

Role at ETHORITY: At ETHORITY, Rukshana leads the Customer Success team, focusing her efforts on Ethical AI governance and AI containment in healthcare and technology sectors. Her role is crucial in ensuring that ETHORITY’s AI projects not only meet the highest ethical standards but also resonate with client objectives and regulatory requirements.

Impact and Vision:

  • Client Education and Support: Rukshana’s expertise in digital health leadership and her understanding of the regulatory environment make her an invaluable asset in educating clients about the nuances of ethical AI.
  • Project Management Excellence: Known for her agile project management skills, Rukshana ensures that ETHORITY’s AI projects are executed flawlessly, maintaining alignment with ethical guidelines and client expectations.

“At ETHORITY, we recognize the transformative power of AI in healthcare and beyond. My mission is to ensure that our AI solutions are not only innovative but also implemented with a conscientious focus on ethics, diversity, and cultural sensitivity, paving the way for truly sustainable and beneficial AI advancements.” – Rukshana Edwards

Contact us

ETHORITY's four pillar "All-In-On-AI" consultancy model, designed to navigate the complexities of AI implementation and digital strategy with a strong ethical foundation (EAITF).

ETHORITY’s “All-In-On-AI” strategy is designed to position businesses at the forefront of their industries through strategic AI integration.

The Four Pillars of “All In On AI” Strategy

1. AI Use Case Exploration
2. AI and Data Education
3. AI Modeling and Infrastructure
4. Organization and AI Governance


ETHORITY’s Unique Approach
Engagement Process:

We organize a call to align with your schedule.


We engage in a detailed discussion to understand your specific needs and objectives.


We develop and present a customized proposal that addresses your goals, focusing on ethical AI deployment and strategic consultancy.

Schedule a Free Consultation