Sten Franke

Sten is the driving force behind ETHORITY, orchestrating the company’s strategic direction and pioneering the integration of Ethical AI solutions across global industries. His visionary leadership ensures that ETHORITY remains at the forefront of AI innovation, continually setting new standards for responsible and transformative technology. The founder and CEO of ETHORITY, is a trailblazer in digital innovation and Ethical AI. Starting his career as a robotics engineer at 19, Sten has profoundly impacted the digital marketing landscape. He founded Europe’s first Internet Monitoring Provider, Gridpatrol, and the innovative SEO agency Media-Time in 1998, which introduced SaaS-based solutions. His strategic vision has elevated ETHORITY to a premier position, serving an illustrious clientele including the European Central Bank, Fortune 500 companies, over two-thirds of DAX-listed corporations, and more than 2,500 consumer brands and startups. Sten’s dedication to ethical AI drives his leadership in developing technologies that enhance fairness, transparency, and societal benefits, setting benchmarks for responsible AI and digital strategy.

Career Milestones and Achievements:

  • Innovative Entrepreneurship: Sten’s entrepreneurial ventures, such as launching his first SEO firm in 1998, laid the groundwork for ETHORITY, a leader in ethical AI and digital marketing solutions.
  • Pioneering Contributions: At the helm of Gridpatrol in the early 2000s, Sten provided unparalleled insights into brand monitoring and digital asset management, establishing foundational practices in social media monitoring and marketing.
  • Strategic Leadership: Sten’s guidance has propelled ETHORITY to become a trusted partner for top-tier global clients, leveraging his extensive expertise in digital strategies to optimize their market positions.

Recognition and Impact:

  • Named among the Top 100 most influential internet entrepreneurs by Wirtschaftswoche, Sten’s influence spans the internet and digital marketing sectors.
  • Recognized for pioneering the Social Media Prisma, a strategic tool that became a quintessential B2B Social Media visual guide.

Philosophy and Vision: Sten is committed to developing digital and AI technologies within a strong ethical framework. He advocates for AI and data use that not only advances business and technological capabilities but does so with an unwavering commitment to societal well-being and ethical integrity.

Strategic Initiatives:

  • Ethical AI Development: Sten leads ETHORITY in creating AI solutions that prioritize ethical considerations, ensuring these technologies positively impact society.
  • Digital Governance: He implements governance models that enhance transparency, accountability, and uphold ethical standards across all AI applications.
  • Advocacy and Leadership: Sten is a prominent speaker at global conferences and spearheads initiatives that promote ethical practices in digital and AI applications, influencing policy and setting industry standards.
  • Philanthropy: Actively supports initiatives such as the Christian Mission Service in India and the Power Foundation in South Africa, focusing on combating inequality and promoting social justice.

“At ETHORITY, we are not just developing technology; we are shaping the future of how technology interacts with society. Our commitment to ethical AI ensures that our innovations always reflect the highest standards of integrity and societal value.” – Sten Franke

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ETHORITY's four pillar "All-In-On-AI" consultancy model, designed to navigate the complexities of AI implementation and digital strategy with a strong ethical foundation (EAITF).

ETHORITY’s “All-In-On-AI” strategy is designed to position businesses at the forefront of their industries through strategic AI integration.

The Four Pillars of “All In On AI” Strategy

1. AI Use Case Exploration
2. AI and Data Education
3. AI Modeling and Infrastructure
4. Organization and AI Governance


ETHORITY’s Unique Approach
Engagement Process:

We organize a call to align with your schedule.


We engage in a detailed discussion to understand your specific needs and objectives.


We develop and present a customized proposal that addresses your goals, focusing on ethical AI deployment and strategic consultancy.

Schedule a Free Consultation